That’s precisely what the Joffrey Ballet accomplished through a Groupon “deal of the day” offer in the Chicago area. Details are available in the 9/3/2010 edition of the Chicago Tribune in a blog post by Chris Jones but in a nutshell, Joffrey leveraged Groupon’s popularity (as a Chicagoland resident, I can say it’s great) but there are a few other items worth noting…
The Lyric Opera of Chicago enjoyed some success with Groupon last season and now the Joffrey Ballet enjoyed a turn. It will be interesting to see if a host of other Chicagoland arts groups jump on board and if so, will it flood the market and dilute everyone’s success or will they discover that there’s enough interest in (competitively priced) arts offerings to expand markets beyond previously suspected limits. My money is on the latter.
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