"Brian's strategic approach to marketing growth is key as Joffrey expands programming, merchandising and performances nationally and internationally," said Executive Director Christopher Clinton Conway on the recent appointment of Brian Smith as the Joffrey Ballet’s new Chief Marketing Officer. "Joffrey's leadership position requires a commitment to investing in top talent and Brian exemplifies that commitment." Smith brings to the company extensive experience in non-profit arts communications in the Chicago area and across the country. As the Chief Marketing Officer, a role new to The Joffrey Ballet, Smith will be responsible for overall marketing strategy and execution, including brand development, analysis of purchase trends and other market research, concept and product development, advertising, media planning, direct marketing and promotional planning.
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