October 1, 2018


October 1, 2018 (Chicago) – The Joffrey Ballet today announced the creation of the Generation J Leadership Council (formerly known as the Joffrey Auxiliary Board). The transition is designed to align with the Joffrey’s new Audience Development Initiative, which enhances the Joffrey experience through tickets sales and promotions.

“This change presents an opportunity to focus on the success of the Auxiliary Board over the last several years by aligning its goals with that of the Alphawood Audience Development Initiative, a critical component to the long-term future of the Joffrey,” said Joffrey Chief Marketing Officer Brian Smith. “The Leadership Council will now have a bigger role when it comes to working with the Joffrey Marketing department and encouraging young audience members to become stakeholders. We’re excited for the opportunities.”

The Generation J Leadership Council functions as the governing council for Generation J, the Joffrey’s network of young professionals and advocates. Generation J was founded in 2011 to generate awareness, loyalty, and engagement among dynamic young professionals between 21-40 years of age. With the

About The Joffrey Ballet­­

Classically trained to the highest standards, The Joffrey Ballet expresses a unique, inclusive perspective on dance, proudly reflecting the diversity of America with its Company, audiences, and repertoire, which includes major story ballets, reconstructions of masterpieces and contemporary works.


The Company’s commitment to accessibility is met through an extensive touring schedule, an innovative and highly effective education program, including the much-lauded Academy of Dance, Official School of The Joffrey Ballet, Community Engagement programs and collaborations with myriad other visual and performing arts organizations.


Founded by visionary teacher Robert Joffrey in 1956, guided by celebrated choreographer Gerald Arpino from 1988 until 2007, The Joffrey Ballet continues to thrive under internationally renowned Artistic Director Ashley Wheater and Executive Director Greg Cameron.


The Joffrey Ballet is grateful for the support of 2018-2019 Season Sponsors: Abbott Fund, Alphawood Foundation Chicago, NIB Foundation, and the Daniel and Pamella DeVos Foundation; Live Music Sponsors Sandy and Roger Deromedi and The Marina and Arnold Tatar Fund for Live Music; and 2018-2019 Season Partners: Clear Channel Airports, Chicago Athletic Clubs, Preferred Hotel JW Marriott, and Official Provider of Physical Therapy Athletico.

For more information on The Joffrey Ballet and its programs, visit Connect with the Joffrey on Facebook, Twitter and Instagram.