Joffrey Ballet and Executive Director Christopher Clinton Conway announces Brian Smith as Chief Marketing Officer

August 14, 2011

CHICAGO – August 10, 2011 – The Joffrey Ballet and Executive Director Christopher Clinton Conway are pleased to announce that Brian Smith has joined the Joffrey’s executive leadership team as its new Chief Marketing Officer, effective immediately.  Smith brings to the company extensive experience in non-profit arts communications in the Chicago area and across the country.


"Brian's strategic approach to marketing growth is key as Joffrey expands programming, merchandising and performances nationally and internationally," said Conway.  "Joffrey's leadership position requires a commitment to investing in top talent and Brian exemplifies that commitment."


Smith, 44, most recently served for five years as the Director of Marketing and Development for the Chicago Loop Alliance.  Prior to that role, Smith was the Development Officer for the Rehabilitation Institute of Chicago, 2005-2006, and the Director of Communications and Special Events for Lookingglass Theatre Company, 2002-2005.  Outside of Chicago, Smith served as the Director of External Relations for the Pilchuck Glass School in Seattle, Washington, 2001-2002, and as the Director of Annual Giving for the Actors Theatre of Louisville, Kentucky, 1999-2001.  Over the years Smith has been an active supporter of the Howard Brown Health Center, Metro United Way, AIDS Walk and Habitat for Humanity.


As the Chief Marketing Officer, a role new to The Joffrey Ballet, Smith will be responsible for overall marketing strategy and execution, including brand development, analysis of purchase trends and other market research, concept and product development, advertising, media planning, direct marketing and promotional planning.


Classically trained to the highest standards, The Joffrey Ballet expresses a unique, inclusive perspective on dance, proudly reflecting the diversity of America with its company, audiences, and repertoire which includes major story-ballets, reconstructions of masterpieces and contemporary works.  Founded by visionary teacher Robert Joffrey in 1956, guided by celebrated choreographer Gerald Arpino from 1988 until 2007, The Joffrey Ballet continues to thrive under Artistic Director Ashley C. Wheater.  


The Joffrey Ballet’s 2011-2012 subscription season launches this fall with the World Premiere of Yuri Possokhov’s story-ballet Don Quixote.  For this new work – the first commission of an evening-length piece by The Joffrey Ballet in over 60 years – Possokhov, a former principal dancer with Russia’s Bolshoi Ballet, presents a fresh interpretation of the classic story of Don Quixote.  A puppet by Cynthia Von Orthal, projections by Wendell Harrington (whose work was seen in Joffrey’s production of Othello in 2009), a set design by Jack Mehler and costumes by Travis Halsey all complete this new production.  The Joffrey will perform Possokhov’s Don Quixote at the Auditorium Theatre of Roosevelt University, October 12 – 23, 2011. 


For more information about The Joffrey Ballet and its 2011-2012 season, please visit